Ask Marketing Management Expert

Question: Organisations and People:

You will be working in a group/team of 5 - 6 students and can either self-select or be placed randomly in a group. Your group will be required to select an organisation which has seen radical changes in the past and gives importance for organisational culture.

Based on the course content and your own reading, produce a management report critically evaluating the organisation's culture and change management. Also, based on your analysis, briefly identify priority areas for future improvements.

For this assignment, you will need to:

• Provide a clear introduction

• Briefly introduce the organisation

• Briefly explain your research methods (eg desk-based, documentary etc)

• Assess the organisational culture(s) using relevant models

• Critically evaluate a recent organisational change happened in the organisation and the role of management/leaders during the change.

• Present your conclusions

• Based on your analysis, identify any areas that could be improved

As this module will involve working in assignment groups:

• Group composition may be organised by students or the module leader (recruitment & selection!).

• One group member should assume leadership and responsibility for submitting the group report (management/leadership)

• Students must organise and manage the allocation of work amongst group members to ensure each member contributes to the achievement of the final mark (motivation, job design & reward!).

• Students are required to manage the performance of group members, keeping records and taking action if individuals do not contribute appropriately. Each member of the group/team must complete the group assignment peer review form and get it endorsed by at least two members of the group. (communication, power, control, self-appraisal and conflict resolution).

• However, where such efforts are unsuccessful and the actions (or non-actions) of group members have or are likely to seriously impair the performance of the group the matter should be referred to the module leader. The matter will then be investigated and appropriate action is taken. Students who are found to have not participated actively in their groups will receive a mark commensurate with their individual effort (potentially zero!).

• The module leader will provide one overall mark for the management report which, in the absence of any documented evidence to proceed otherwise, will be awarded to all group members (group reward). The purpose is to encourage and develop group interdependence and this will be marked favourably. However, if students wish their work to be marked individually, this should be clearly stated at the beginning of the management report, providing student names for each of the individual sections. This will result in an overall lower ‘group' mark.

Assignment guidelines:

• The group assignment should be presented in a report format - see guidelines

• It should be no longer than 3000 words (excluding references and appendices)

• It must include correct/appropriate referencing - including Tables and Figures

• It must also include group assignment peer review forms (see the attachment)

Overall, a high quality group assignment will involve:

• Meeting the terms of reference

• Excellent presentation and layout (style and structure) of management report

• The ability to work effectively as a team to research an organisation

• The ability to analyse and provide explanations, linking to relevant literature

• Demonstrating an overall grasp and understanding of the OB literature

• Submission of group assignment peer review forms with clear explanations about individual contributions.

ONE group management report must be submitted both electronically (through Blackboard) and a paper copy handed into the College Student Care Administration office by due date mentioned in your time table.

Information related to above question is enclosed below:

Attachment:- AssignmentTemplate1.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92769718

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As