Question: Online job listings use internet search technology to reach more qualified applicants than traditional newspaper advertising. They also can exclude your listing if you just send the same classified ad you would run in the newspaper. To explore the use of online job listings, you will be using one of the two largest internet job sites, Monster.com and Indeed.com.
Search for Hospitality or Food Service jobs in Fayetteville.
Read through some of the job listings. You are looking for two ads:
a) Good ad that is written well and likely to attract qualified applicants,
b) Bad ad that is unclear, incomplete, or for some other reason might attract unqualified applicants, or make qualified applicants less likely to apply.
Describe your good ad.
What does it say about: the job; the employer; qualifications required or desired?
Why would a qualified candidate want to apply?
Describe your bad ad.
What does it say about: the job; the employer; qualifications required or desired?
What does it leave out?
Why would a qualified candidate NOT want to apply?
How would you improve the ad? Provide examples