Question one:

What are the competitive weapons rival companies are using to gain market shares and sales from the company you wrote about in your initial post? For possibilities, see Table 3.2 on page 56 of the text, Common "Weapons" for Competing with Rivals. Note that there are other possibilities that you might think of. (150 words)

Question two:

Provide an example of a company that maintains a strong value position by having low costs and low prices. Describe the actions it takes to maintain its low costs and low price positions. (150 words)