Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

Question One (word limits: up to 1,300 words)

Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering printing services. Crystal showed James, a manager of Printing World, a sample promotional brochure that contained the details of four tours organized by her agency and asked James to make 5000 copies of it. James recorded the information in a printing order form and presented it to Crystal for her signature. The form was written in English. One statement (in small print) read: "No refund is allowed in any circumstances and even in case we commit a breach of contract". After presenting the form to Crystal, James told her that she could ask him any questions about the form.

Crystal, who had come to Hong Kong from Mainland China and had never attended school in English, signed the form.

Crystal later received 5000 copies for her promotional brochure from printing World.

She found that there were several serious misspelling in all the copies and half of the copies had missing pages. She went back to Printing World, filed a complaint claiming that Printing World had been careless in making copies of her brochure, and demanded a refund, which James refused.

The annual turnover of Printing World is around 60 million HKD while that of Crystal's business is barely 1 million HKD. Three other companies provide printing services in the same area and they have similar exemption clauses in their printing order forms.

Discuss Crystal's right to refund, if any.

Question Two  (word limits for both parts of the question together: up to 1,500 words)

Part A

On 1st October, Susan inspected a house on sale. Kenny, the owner, told Susan that the house would come with a car park nearby. Susan said: "I prefer to live in a quiet place.

I would not buy a house with a noisy environment. Also, I hate to walk a long distance from the house to the car park.' Kenny replied: 'As you can see, the surrounding area is quiet.' He knew, however, that the airport authority had recently changed the flight routes so planes would soon regularly fly over the house about two hundred meters above.

Susan did not see the car park Kenny mentioned. Kenny gave her a brochure when she left. The brochure showed that the car park was in a vacant lot approximately three hundred meters away from the house but Susan had never read it.

On 14th October, Susan informed Kenny of her decision to buy the house. They signed a sale and purchase agreement, prepared by Kenny's solicitor. A diagram in the agreement showed the location of the car park. After signing the agreement, Susan found the distance between the house and the car park. She also heard about the imminent changes in the flight routes of planes and realized how noisy the area would soon become. She now feels deceived, angry and distressed.

Discuss whether Susan can rescind the sale and purchase agreement with Kenny and recover any loss from him.

Part B

Sharon has relied on Wilburn, a businessman, for his business advice for many years. A month ago, Wilburn offered to sell his internet-cafe business to Sharon. She agreed.

The price she paid was slightly above that of the market. Wilburn did not tell Sharon, however, that wild dogs were always hanging around the place so people were frightened to visit the cafe. Sharon was afraid of wild dogs as well.

Discuss whether Sharon can cancel the deal with Wilburn.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9532173

Have any Question?


Related Questions in Marketing Management

Question please refresh your knowledge of chapter 6

Question: Please refresh your knowledge of Chapter 6 (Consumer Behavior) before attempting the assignment. Read the case (titled: The Diet Battle) at the end of Chapter 6 (in Marketing by Grewal and Levy, 6thedition), an ...

Question review the website you selected for your week 3

Question: Review the website you selected for your Week 3 assignment. Create a 16- to 20-slide Microsoft® PowerPoint® presentation with speaker's notes about your selected website in which you complete the following: 1. ...

Question this week were going to get inside the head of a

Question: This week we're going to get inside the head of a customer (meaning all of you and me and everyone else), because this is what marketers need to do to get their message heard and to drive customers to do what t ...

Marketing research assignment -1 case study - read the case

Marketing Research Assignment - 1. Case study - read the case and answer the questions which follow: Case - Your Supermarket Is Spying on You Tesco, one of the biggest supermarket retailers in the United Kingdom, has a w ...

Question key assignmentconduct a current literature no more

Question: Key Assignment Conduct a current literature (no more than 5 years old) review on 21st-century marketing strategies. In a 12-15-page scholarly paper, discuss and examine strategic plans for new markets. Provide ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Question identify and describe the most challenging element

Question: Identify and describe the most challenging element of international marketing. Support your finding with rationale as to why you feel this is the most difficult challenge in marketing a product or service inter ...

Assignment descriptionprimary task response within the

Assignment Description Primary Task Response: Within the Discussion Board area, write 300-500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

why india is ideal for teslas globalization projectcompany

" Why India is ideal for Tesla's Globalization Project" Company: Tesla , an innovative automotive industry. - Paper should be 5-6 pages - APA format and doubled space with references. - Opportunity factors and trends Eco ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As