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Question: One challenge international marketers face is ensuring that products and services are designed with the targeted geographic region in mind. For this discussion, identify at least one product or service that has been marketed slightly differently in different geographic regions (e.g., product features, packaging, brand name, etc.). Then, provide a link to the product and summarize how it differs based on the geographic region being targeted. Explain the challenges to international marketing associated with these differences, along with a possible strategy for overcoming them.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92292077

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