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Question one: What is competition like in the luxury goods industry? What competitive forces seem to have the greatest effect on industry attractiveness? What are the competitive weapons that rivals are using to try to outmaneuver one another in the marketplace? Is the pace of rivalry quickening and becoming more intense? Why or why not? (150 words)

Question two: What are the factors that determine whether or not outsourcing a value chain activity will be successful? What issues should a company evaluate and analyze prior to deciding on outsourcing a value chain activity? (150 words)

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91614285

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