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Question: New Product Development

• Think of a new product you recently purchased or used, or an ad for a new product.

• Share with the class this new product idea; in addition to describing this new item indicate whether this new product is either additions to existing product lines or improvements or revisions of existing products.

• Do you believe your new product will be among the few new product ideas that are truly successful?

• Why or why not?

Suggestion: if you can find a link to your product online, include the link in your response so your classmates can view the product you are reviewing.

Marketing Management, Management Studies

  • Category:- Marketing Management
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