Question: Need help with the two questions below.

Many national brands are supplying products to be sold by retailers under the retailer's own private label. For example, Purina, Borden, Heinz - have all admitted to supplying products (sometimes lower in quality) - to be sold under the retailers' own label. The practice has been criticized by many, as it might create confusion for consumers and reinforce the perception that all brands in a category are "the same".

What is your opinion on this matter? Should national brands manufacturers also supply private label brands? If so, should the quality be lower

1. Using social media to interact with one's target market generally seems like a good idea, unless the customers don't have anything nice to say. Here are some examples.

What are the implications for the promotional mix for these brands? Are there any actions that these companies can take to fix the damage and "win back" potential lost customers?