Question: Must be one page minimum. Be sure to fully and completely answer each question. I am not looking for your to regurgitate what is in the textbook. Rather, students who analyze, synthesize, and evaluate course material and are able to effectively articulate the information indicating understanding, will earn higher grades.

Please respond to the following questions:

1. Name three kinds of food retailers and four kinds of general merchandise retailers. Provide a specific example of each as well using a sentence or short paragraph for each. (Example: three sentences [minimum] for the three types of retailers and four sentences [minimum] for the four kinda id general merchandise retailers).

2. Omnichannel retailing has many potential advantages, but it also has its challenges. Discuss both the pros and cons.

3. Why should a marketer try to measure the success of a communications effort? Be detailed in your response.

4. Explain the individual elements of integrated marketing communications, and how does each contribute to the IMC campaign?

Please write your answers with an academic tone. That is, use full sentences and paragraphs and without bullet points or numbered lists. Provide a list of items only when the question specifically requires you to provide a list. Do not use contractions in formal writing. Use proper grammar, syntax, and spelling.