Question: Milestone Two Guidelines and Rubric (Consumer Buying Process)

Overview: For this milestone, due in Module Four, you will prepare a PowerPoint presentation (minimum of 3 slides) summarizing the consumer buying processes you have so far researched in order to market the consumer product you are proposing for your final project.

Prompt: First, review Chapter 9 in your text as well as the article Stages of the Consumer Buying Process and the video 7 Tips for Good Survey Questions. Next, prepare a minimum of 3 slides that list and briefly explain each stage of the consumer buying process. Define the marketing strategy used within each stage of the process regarding your chosen market segment. Finally, identify which specific stages of the process will be most effective for your consumer segment.

Specifically, the following critical elements must be addressed:

III. Consumer Buying Process

A. Define the stages of the consumer buying process.

B. Analyze a marketing strategy that can be used for each stage of the consumer buying process in regard to your chosen market segment.

C. Determine the specific stages of the consumer buying process for which your marketing strategies can be most effective for your consumer segment.

Using the speaker notes, provide any additional details of importance regarding the bullet points you listed on each slide to further explain the information.

One of the following tutorials may be of use to you in preparing your presentation: PowerPoint Tutorials (Atomic Learning) (log in using your SNHU credentials) and PowerPoint 2013 Videos and Tutorials.

Instructor feedback on this milestone should be incorporated into your next milestones and into the final project.