Question: Metrics To Measure Marketing Performance

In this unit, the role of marketing management in the development and implementation of strategic marketing plan was presented along with the marketing metrics used to forecast and measure marketing performance.

Practice: Imagine your company (or the business where you'd like to work) has asked you to make recommendations for a strategic marketing plan's use of metrics to forecast and measure marketing performance.

Throughout this course each unit assignment will be developed as part of your Final Project Marketing Plan.

Metrics to Measure Marketing Performance

Present recommendations for metrics to forecast and measure marketing performance. These will be will be used in your strategic marketing plan.

for Unit #5 Project Milestone Activity #3

Sample: Let's Think About Marketing Metrics

Eric Keiles discusses several key marketing metrics including bounce rates, number of visitors per months, sales completed, path tracking and blocking, inbound linking (backlinking), Twitter leads, and conversion rate indicators:

The video shares several insights into the metrics commonly used for current e-commerce firms and their marketing strategies. However, of the metrics discussed in the video, it is likely one strikes you as the most important. Which single metric strikes you as the most important one for an online company?

A. Bounce rates

B. Number of visitors per months

C. Measure of sales completed

D. Measurements of blocking

E. Inbound linking (or backlinks)

F. Measurements involving social media leads

G. Conversion rates

Please submit the Metrics Measure Marketing Performance to the grade book. Your submission should be a minimum of 2 pages written in APA format, including a cover page and a reference page. At least 2 references