Question: Marketing (product Policy)

Give a short answer for each in Marketing objectives with sports industry point of view or (example in shoes industry for each of these subjects).

1) consumer behavior

2) reasonable guidelines for setting advertising budgets

3) where promotion fits into the AIDA model

4) promotion objectives and the main effects on sales after the promotion

5) when companies spend more on advertising and promotion relative to sales

6) general guidelines concerning when direct distribution channels are better than indirect channels

7) power in channel relationships

8) four components of a customer based strategy

9) emphasis on customer acquisition vs customer retention

10) impact of customer retention on profits

11) results of poor service quality

12) service recovery and customer retention

13) iceberg principle

14) major components of sales analysis

15) problems with using sales in dollars to evaluate performance

16) problems with using sales in units to evaluate performance

17) bases for evaluating performance

18) data points important for a product manager

19) computing the break even point for a planned promotional expense