Question: Marketing Plan additions. Add 1 paragraph to each section of the marketing plan for Tesla Motors New self driving vehicle
? History: Electric vehicle market sales continue to grow. Global sales are expected to climb to 1.6 million in 2018 from 1.2 million in 2017 and is estimated to further increase to an estimated 2 million in 2019. Electric vehicle market potential continues to remain strong.
? Market demographics
? Market Trends: The technological improvement of powertrains and batteries in combination with high regulatory pressures on internal combustion engines are driving the demand for electric vehicles.Tesla can get ahead of its competitors by seamlessly integrating making electric cars, batteries, and energy solution.
? Market Growth: Tesla Inc. continues to dominate the U.S. electric vehicle market with over 103,000 electric vehicles delivered in 2017. Nissan ranked 2nd according to the statistic.
? SWOT Analysis: Tesla is known for its sustainable innovation and its unique positioning in the market. Over the past years, sales have grown at a phenomenal pace. And funds are poured into research and development of innovative technology to improve car driving experience further. With the introduction of Model 3 which sparked a lot of interest in the market, it's questionable how Tesla can fund the massive ramp up in the expansion and the demand. To stay ahead of its commentators Tesla will need to match its revenue generated to the level of the substantial funding.
Strengths
Weaknesses
Opportunities
Threats
? Competition Analysis: With the increasing demand for electric vehicles, solar panels and batteries many automotive companies are aggressively competing in the market. Tesla has the potential to increase its revenue in the global automotive market despite aggressive competition.