(Answered) Question marketing is pervasive it is a social process

Management Studies

Question: Marketing is pervasive. It is a social process involving the activities that facilitate exchanges of goods and services among individuals and organizations.

Reference: From Chapter 1 Take-Aways in Mullins, J., Walker, O., & Boyd, H. (2013). Marketing management: A strategic decision-making approach. (8th ed.) New York: McGraw-Hill Irwin.

In this discussion, address the following:

Analyze the above strategic marketing concept by applying it to a company that you made a recent purchase from.

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Marketing Management, Management Studies

Category:- Marketing Management
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