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Question: Market Research Case Study Analysis

Describe a business situation in 175 words where market research can influence decision making.

Select three research methods from the following list:

• Primary

• Secondary

• Qualitative

• Quantitative

• Mixed

Analyze each selected research method in 175 words as it relates to your selected business situation.

Research Method Analysis as related to business situation

Compare the use of observational versus experimental research for the business situation in a total of 350 words.

                                                Pros           Cons

Observational Research

Experimental Research

Explain in 175 words which type of research method would work best for the selected business situation.

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