Question: Make advertising campaign for amazon that amazon are doing right now not in the past and add it to the word file.
General: Your team is working for an advertising firm and has been given the task of designing a complete promotional (integrated marketing communications campaign) for a product of your choosing.
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Power point/video/etc
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Neat Without Errors
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10
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Power Point/video/etc
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Attention Grabbing WOW Factor/Creative
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10
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Branding & Targeting
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Choice
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10
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Branding and Targeting
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Support
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30
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Communication Strategy
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Support
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20
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Implementation
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Overview
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10
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Oral Presentation
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Quality
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10
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Other Important Factors:
Application of Strategy
Objectives
Application of Book Knowledge
Research/Focus Group/Testing
Detail Level
Ease of Understanding
Congruence With Other Corporate Branding
Choice of Communication Tools
Use of Communication Tools
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200 pts
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Organization of Written Report
(Formal, APA style, in text citations for history and situation, reference list)
Executive Summary
History of Company/Item
Situation
Market position
Current Branding
Current Targeting and Positioning
Campaign Descriptions (Your campaign)
General description
Creative/tagline
Branding congruency
Branding Objectives
Targeting
Objectives
Media Objectives (use San Diego Zoo model in chapter 7 of your book)
Budget: You may choose your objective and amounts but you must detail why you chose this method and list your expenses)
Control/Follow Up
Measuring the success of your campaign (how)
Use two metrics of your choice
Time frame/task outline
Conclusion
Oral Report via PowerPoint for Online Classes
This is your pitch. You may be as creative as you like. It needs to be congruent, creative and support your campaign. It must also support the personality and brand of the item you are promoting. This is where the WOW factor comes in.
Information related to above question is enclosed below:
Attachment:- kamaali_edit.rar