Question: Key issues in managing international business operations: Marketing, manufacturing and supply-chain relationships.
This week's readings:
1. Review how organizations can position themselves for creating marketing campaigns that appeal to a global clientele
2. Examine the approaches to marketing mix standardization in multinational companies, and the outcomes of those approaches on company performance
3. Examine the ways marketing managers analyze a country's market potential to develop an effective mix of marketing strategies
4. Describe how advertising campaigns can be tailored to different international markets
5. Describe the actions that the company which owns the KFC and Pizza Hut brands is taking to succeed in international markets
6. Discuss how global supply chains rely on developments in tagging, scanning and tracking for efficient movement of goods across borders
7. Review the applications of information and communications technology to mitigate risks in complex global supply chains
8. Describe the new business model and innovations in strategy adopted by Haier in order to succeed in international markets
The assignments this week are to:
Complete the required readings.
Watch the video: "Fortune at the bottom of the pyramid (BOP)" - About 5 mins in duration.
Write an analysis of the case study, "Haier's North America Expansion." This paper does require research. Use scholarly and reliable non-scholarly sources in addition to the data and information provided by the case study, course readings, and Discussions in previous Haier Group
Information related to above question is enclosed below:
Attachment:- Case.rar