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Question: Instruments with Various Measurement Scales Worksheet

Describe in no more than 350 words a business situation of your choice where market research can influence decision making.

Create six questions for a questionnaire or interview using at least three of the following measurement scales:

• Nominal

• Ordinal

• Interval

• Ratio

• Unidimensional

• Multidimensional

Determine in 600 words the best sampling procedure.

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