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Question: Individual assignment question

(1) Each student must write and submit a Management Research Methodology Essay.

(2) Student can choose ANY research methods used in management e.g. Observation, faceto-face, internet, mystery customer and others.

(3) Explain the methodology chosen

(4) Justify the usage of the chosen method

(5) Assess the strategies, response rate, sampling integrity, result accuracy and any potential pitfalls of the chosen method

(6) Evaluate the key ethical concerns/issues of the chosen method

(7) Appraise the advantages and disadvantages of the chosen method

(8) Recommend improvements to avoid some of the difficulties encountered in the chosen method.

Information related to above question is enclosed below:

Attachment:- ASB4415-IA-FT-1011_v2.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92760200

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