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Question: In the article titled, Rising consumerism: Winning the hearts and minds of health care consumers, the concepts of consumerism and retail-orientation in healthcare are discussed, as well as defined consumer segments.

1. How do you define/explain consumerism in healthcare?

2. Share a health mobile app or website that aims to engage patients or consumers.

- What is the value proposition?

- What are its pros and cons?

- How does the application/site help inform the user or help them make a decision?

- What would you recommend to improve the application/site?

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