(Answered) Question in-house research versus publicly available

Management Studies

Question: In-house Research versus Publicly Available Research

Read the How to Use Interesting Research to Help Market Your Business (by Kern Lewis) article. Describe the difference between conducting original in-house research and using publicly available research. When is it beneficial to conduct in-house research and when is it better to rely on publicly available research? Respond to at least two of your classmates' posts.

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