Question: I need a paper that should be 2000 words long and use the quantitative and qualitative data from the case study. All the information and writing have to be from the CASE study, not from outsources (Internet). Since there is same information on the internet, this needs to be unique and own words. The quality of the work will be evaluated on 3 dimensions:

- Logic 40

- Completeness 40

- Presentation 20

These are the questions below that needs to be answered for the paper.

1. How is Burberry perceived in the market place? How does the present image compare to the past and the factors which made the brand successful?

2. As the new CEO, what would be your biggest challenges and what would you focus on?

3. As the world globalizes and the quality of production in the outsourced factories improves, does outsourcing production still have a serious negative impact? Is the "made in Britain" label critical to keep the luxury status?

4. What are the operational and marketing changes Burberry can make? What are the potential future impacts of company's actions on Burberry's position in the market?