Question hyatt place1 what were hhcs motives in expanding, Ask an Expert

Management Studies

Question: HYATT PLACE

1. What were HHC's motives in expanding its brand portfolio?

2. What are HHC's motives in choosing an internationalization strategy for its lower category Hyatt Place brand?

3. What modes of entry might HHC use in its new brand internationalization? Why?

4. How can the leadership of HHC pursue new international opportunities for its Hyatt Place brand while maintaining its own premium brand? What options are available? What would you recommend?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92706241

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