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Question: How has the user experience changed as the web developed from 1.0 to 2.0? If you put yourself in the role of a marketing manager, what are the positives and negatives of Web 2.0? In light of that response, what do you have to do to prepare your company's marketing efforts for Web 2.0? Why is it important to integrate these efforts into "traditional marketing?" How might you do to create this integration?

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