Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

Management Studies


Home >> Marketing Management

Question: Hi-Ho Silver: Use Metrics to Drive Integrated Marketing Communication Decision

1. Calculate the response rates for each month of the Miss You campaign. What months have the highest and lowest response rates? Based on your assessment of monthly response rates, what might you conclude about timing of the mailers? What recommendations would you make for revising the Miss You campaign? How might you implement a test strategy to determine the optimal timing for distribution of the Miss You postcards?

2. Based on the market penetration data provided in the case, think about the various reasons why Hi-Ho Silver would offer a larger discount in one geographic area versus another and the impact that the discount offer has on the company's profitability. Which ZIP Code area would you recommend targeting to prospect for new Hi-Ho Silver customers? Why?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92779785

Have any Question?


Related Questions in Marketing Management

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question select a product or service to target post the

Question: Select a product or service to target. Post the product name, the manufacturer's name, and your reasons for choosing it. Prepare a 2-3 page marketing environmental analysis that explains how the appropriate tre ...

Discussion questions 1 based on the principles of attention

Discussion Questions: 1. Based on the principles of attention we discussed in class (in the slides), explain why riders receive these ads so positively. Be sure to consider the possible stimulus selection factors that ap ...

Question suppose that for the price 250 the demand for

Question: Suppose that for the price $250 the demand for plane tickets for the "economy" class is 800, while the demand for "business" class is 600. While for the price $260 these demands the economy and business class a ...

Question consumer behavior compare and contrast your own

Question: Consumer Behavior Compare and contrast your own buyer decision behavior for two products - one that is high involvement, the other that is low involvement. Discuss which of the steps in the 5-step buyer decisio ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

Marketing design and innovation assignment -you are

Marketing Design and Innovation Assignment - You are required to select a contemporary consumer, industrial or commercial product or service that for one reason or another inspires you to critique within the context of t ...

Question business ideas for nurse practitioner

Question: Business Ideas for Nurse Practitioner Entrepreneurs Presentation Nurse practitioners can practice in many locations and can be a clinical practice as well as a consulting business, educational business. Read th ...

Question research identify and discuss what the marketing

Question: Research, identify, and discuss what the marketing mix is as well as why it is important to a business. The requirements below must be met for your paper to be accepted and graded: • Attempt APA style, see exam ...

Question what you have to do is to talk about an american

Question: What you have to do is to talk about an american ad for example burger king or something and it's two paragraphs just explain the reason of the advertisement and explain the things there. The response must be t ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As

Follow Us

© Copyright 2013-14 mywordsolution.com All rights reserved