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Question: From an external investor's perspective:

A) Which is most important for determining a firm's overall financial health:

1) the firm's income statement,

2) balance sheet, or

3) cash flow statement?

a) Justify with three reasons.

B) Would your answer differ if you were an internal manager of the firm? Explain

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92720928
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