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Question: For Vera Bradley:

From information you find about the Vera Bradley company, answer the question below:

1. What specific recommendations would you make to senior leadership of Vera Bradley to improve the company's competitive position in the industry and its financial and market performance? Please use data analysis to support your answers.

2016:

Comparing the results to its competitors, Vera Bradley Inc reported Total Revenue decrease in the 3 quarter 2016 year on year by -0.01 %, slower than combine decrease of company's competitors by -13.78 %, recorded in the same quarter.

With net margin of 6.93 % company reported lower profitability than its competitors.

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