Question: Find one newspaper, magazine, internet, or television advertisement that your believe is bland and unexciting. Please show a copy of the ad. Rewrite it, first to demonstrate a hard-sell approach, and then to demonstrate a soft-sell approach. Explain how your rewrite has improved the original ad.

Also explain how the hard-sell and soft-sell appeals work. Which do you believe is the most effective for each ad? If you were working on these accounts, how would you go about evaluating the effectiveness of these two ads? In other words, how would you test your intuitive judgment of which one works best?

Remember brand positioning and the personality of the brand play an important role in communicating to the message.