Ask Marketing Management Expert

Question: FINAL PROJECT COHESION CASE OVERVIEW

Throughout this course you will own and operate The Broadway Cafe taking advantage of business practices discussed in this text to increase profits, keep the business running, and bring the cafe into the 21st century. Upon completion of the case you will have performed a vast array of activities including:

Use technology to gain a competitive advantage

Build an e-business strategy

Create an online community for collaboration

Deploy a wireless network for customers

Use CRM to implement marketing campaigns and sales strategies

Deal with different ethical and information security dilemmas

Project management activities for implementing solutions

Understand how technology is used throughout a business by all the different functional areas

You have recently inherited your grandfather's coffee shop, The Broadway Cafe, which is conveniently located in downtown (your city). The cafe offers many kinds of specialized coffees, teas, a full-service bakery, and homemade sandwiches, soups, and salads. Your grandfather first opened The Broadway Cafe in 1952, and it was a local hotspot for many years.

Unfortunately, business has been steadily declining over the last five years. Although your grandfather was an expert at running the coffee shop, it is outdated. There are no computers in the store, and all ordering takes place manually. Your grandfather had a terrific memory and knew all of his customers by name, but unfortunately, none of this information is located anywhere in the store. The family recipes for the baked goods and soups are also stored in your grandfather's memory. Inventory is tracked in a notepad, along with employee payroll, and marketing coupons. The Cafe does not have a Web site, uses very little marketing except word-of-mouth, and essentially still operates the same as it did in 1952.

Directions for Unit 2 Milestone for Final Project.

Overview: Advances in technology make it easier for people to copy everything from music to pictures. Technology poses new challenges for our ethics- the principles and standards that guide our behavior toward other people. Intellectual property, copyright infringement, pirated software, counterfeit software are a few of the ethical issues stemming from advances in technology.

PROJECT INSTRUCTIONS: Each week you will submit your response to the business situation presented. Use an APA formatted paper with a Title page and a References page. Your paper should be double-spaced and written in Times New Roman size 12 font. The paper will be written in an essay format. Do not use a question and answer format.

Making Business Decisions I

You have a wide variety of employees at The Broadway Cafe. Some of the employees have been working at the cafe since before you were born and some are brand new. Some of the employees you trust as well as you trusted your grandfather, and others are new to the cafe, and you are just starting to build a working relationship.

Last week you were faced with a difficult situation and had to fire one of your employees. This particular employee had a bad attitude, continually showed up late for work, and was caught stealing money out of the cash register. When the employee cleaned out his locker, you noticed him stuff a thumb drive into his pocket. You were suddenly concerned with other items he might have stolen while working at the cafe.

For this part of the project, you will write a paper in which you will respond to the following questions. Describe the problems you face as the business owner as you take over your grandfather's business.

What can you do to protect your data while still building a sense of trust among your employees?

Develop a document discussing the importance of creating information management policies.

Be sure to highlight each policy that The Broadway Cafe should implement and how the policy can protect the company, its employees, and its data.

NOTE: This assignment is subject to the Ethical Reasoning Institutional Learning Outcome. Select the link to view details on the grading parameters for this standard.

Please submit your completed work

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92703915

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As