Question: Disruptive innovation is a term in the field of business which refers to an innovation that creates a new market and value network, and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances.

First, pick one of these disruptive innovations:

• Ford Model-T (disrupted the automobile market)

• Macintosh (created the PC revolution)

• eBay (created online auctions)

• Amazon (disrupted the retail market)

• Microsoft Windows (disrupted the computing market)

• Google search (disrupted the Internet)

• Wikipedia (disrupted the Encyclopedia/reference sources market)

• iPod and iTunes (disrupted music market)

• iPhone and App store (revolutionized mobile computing)

Then, in a 2-3 page paper, describe how these innovations were disruptive. Here are the required sections of the paper:

1. Brief History of the Market (*the market in which the innovation falls under)

2. Disruptive Innovation: _____________ (your chosen innovation)

3. The New Market (*what the market looks like now as a result of the disruptive innovation)