Question: Demonstrates conceptual grasp of key terms and analytical approach to topic reading within 500-word limit

• Use appropriate referencing (APA or Chicago)

• Double-space the assignment

• Number each page

• Use a wide margin

Choose any 3 essential readings (500-words each summary):

a. Culture

Key concepts: 1. Anthropology

2. Ethnography

3. Cultural intermediary

4. Occupational culture

5. Postmodernism

Essential reading: Set text: Ch. 2 Public relations in the postmodern city: An ethnographic account of PR occupational culture in Mexico City

b. Social media

Key concepts: 1. Social media

2. Public sphere

Essential reading: Set text: Ch. 7 Pragmatism, semiotics and sacred truth

c. Popular culture

Key concepts: 1. Popular culture

2. Representation

Essential reading: Saltzman, J. (2012). The image of the public relations practitioner in movies and television, 1901-2011. The IJPC Journal, 3, 1-50.

d. History

Key concepts: 1. History

2. Historiography

3. Progressivism

4. Ideology

5. Professionalisation

Essential reading: Sheehan, M. (2007, November). Australian public relations campaigns: A select historical perspective 1899-1950. Australian Media Traditions: Distance and Diversity: Reaching New Audiences. Sydney.

e. Globalisation

Key concepts: 1. Public relations

2. Globalisation

3. Cosmopolitanism

4. Modernism

5. Critical studies

Essential reading: Sriramesh, K. (2009). Globalisation and public relations: An overview looking into the future. PRism, 6(2).