Question: Culture can also play into the types of benefits that employees look for as well as monetary rewards. Let us talk a little about the style that influences employees as well as the organization as a whole. I think about companies like Google and Apple, which have a fun-loving kind of organizational culture. I have a good friend that works for EA Games, which is another fun-type of organizational culture. You can look at different kinds of companies such as Merrel Lynch or Countrywide, which have a much more serious organizational culture. What makes these different companies successful even though the style or organizational culture is so much different? Some companies can have a various styles that influence things such as dress code and other elements. I have never seen a rule or law that says a company has to be all serious to be successful because some companies such as EA Games could not handle that type of serious culture and develop fun games...Would you agree? What do you think determines the kind of organizational culture that will make a company successful? Is it the product, the type of customer, what?