Question: Creating an organizational culture is one of the most significant aspects of a leader's job. Recommend three methods you would use to emphasize service and quality as part of your organization's culture and how the message would be communicated through the organization. Most people agree that change is difficult and yet change is necessary to move forward. Explain why organizations within the hotel and tourism industries have a hard time changing their core values after an extended period of time. Use this article from Inc. magazine as a guideline.