Question: COUNTRY ANALYSIS
You are planning to expand your business internationally through FDI. Research, analyze and prepare a report on any one country that you find feasible to enter and invest in.
Use the following outline to analyze the different host environments that impact your business operations. Briefly explain what market entry strategy you think will work in this country and would you standardize or adapt your product mix in this country.
I. Summary (1 page)
Brief overview of the country - location, history, interesting places, people, events etc. What macro-segmentation criteria did you use to choose your country and why?
II. Environmental Analysis (2 pages)
a) Political - type of government, signs of political risks, any political activities that favor your business, part of a trading bloc, membership in WTO
b) Economic - economic system of your country (capitalist, socialist, communist, mixed), GDP of your country, inflation, unemployment rates, currency and exchange rate against USD. Any trade barriers? How developed is the support infrastructure (example media, transportation, logistics, etc.)
c) Legal - legal system of your country, any legal issues that concern you: for example treatment of IPR violations.
d) Sociocultural - Briefly explain religion, language, values/ norms, and also demographic variables that would either favor or hinder your business operations.
e) Natural and technological environment - How does this favor or hinder your business operations?
f) Competitive analysis - competition in this country: Do they have first mover's advantage? Have they blocked distribution channels? Any other competitive barriers?
III. Product Mix (1/2 page)
Based on your research, would you standardize or adapt the product? Give your reasons.
IV. Market Entry (1/2 page)
Based on your research, what market entry strategy is the best option for your country? Give your reasons.
V. Conclusion (1/2 page)
What is the rationale for FDI or launching your product in this country?
VI. Works Cited/ Bibliography of Sources/ References (separate page)
- Author (if any), Title of article, Name of magazine, newspaper or website/ url and date
- At least 3 minimum references. No maximum number of references. You may use your textbook too.
Instructions: 1. The paper must be typed. Organize each part of the paper exactly as it is outlined above. Use fonts Times New Roman 12 or Arial 11 with 1.5 spacing and 1-inch margins.
2. Hand in the assignment with your name, class, and title. The title is your country name. Staple the paper in the upper left corner. Do not include a cover page. No folders or binders.
3. Late work will be accepted up to two days after the due date but with a 20% point deduction.
4. Use your notes, outlines and text material to apply and integrate the concepts learned in class. This will demonstrate your understanding of the material we covered in class.