Question: Continuing the basis for the forum this week, the assignment explores how destinations target specific market segments. Certain experiences or benefits from a specific destination will be used to create appeal, or generate demand, to a group of potential travelers who may travel for a specific need, whether it is sightseeing, generating business, eco-tourism, or simply just kicking back at the pool.
Instructions: Read Case Study 2, The "Lonely Planet", in the International Cases in Tourism Management, and answer the final review question. Select a destination that you are familiar with. Research the destination and draw from your experiences as a tourist, whether business, pleasure, or both, to produce a 1200 word (minimum) guide highlighting specific attractions, amenities, or services for tourists specifically directed to the listed markets.