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Question: Context: The second assessment ensures you are able to develop a strategic plan and argument for a sustainable strategy, justifying the strategy in terms of the competitive advantage to be gained from adopting a triple or quadruple bottom line approach to the organisation's future.

Criteria: • Understanding of research principles and methods applicable to MBA

• Knowledge and skills demonstrating creativity and initiative

• High level of personal autonomy and accountability

• Application of knowledge to practise

• Use of effective Communication

• Sustainability in business

• Team Work skills

Learning Outcomes: 1. Define and explain the principles of sustainability in a global business environment and discuss issues of future sustainability in the corporate environment

2. Identify and compare market and regulatory issues relevant to sustainability at the global and local level including voluntary reporting such as the triple bottom lineCorp Sust Laureate_Assessment_Brief_Template_Part2.docx Page 2 of 5

3. Analyse an organisation's current position and design a sustainability strategy based on a business case for the identification and implementation of sustainability imperatives that an organisation should undertake for competitive advantage

4. Critically evaluate the increased requirements for mandatory reporting, and the benefits of voluntary reporting, as well as the guidelines available and the risks associated with external reporting

Instructions:

ASSESSMENT 2: For an organisation of your choice, develop a strategic proposal for how the organisation could modify its strategic direction to gain significant competitive advantage from adopting a triple or quadruple bottom line strategy. Draw a direct comparison with the current strategic direction to demonstrate the shift in direction necessary and the competitive advantage to be gained from this shift.

Outcome to be submitted: Students to submit in report format.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92282626

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