Question: Consumer Purchasing Behavior

One of the most important element in the success of any marketing plan is the full understanding of how consumer make their buying decisions. Please, review carefully the reference materials posted in the Classroom Message Area and then using each step of the Consumer Purchasing Decision Making Model and the Motivators List, address the following:

1 - what would motivate you, as a consumer. to purchase an expensive suit,

2 - a trip to Maui,

3 - a pair of working shoes?