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Question: Companies in the Strongest/Weakest Positions :

Identify two or three firms with which your company competes:

• Discuss how each has positioned, or tried to position, themselves, in their industry.

• Are there positions in the industry that are more attractive than others?

• What strategies do each of these rivals pursue?

• What are their financial performances?

• Identify characteristics that differentiate the companies from each other

1. quality/price

2. geographic coverage

3. vertical integration

4. product line breadth

5. distribution, or service

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93037995
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