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Management Studies

Question: Commercial Alert, a consumer group, is highly critical of neuromarketing. The group's executive director wrote, "What would happen in this country if corporate marketers and political consultants could literally peer inside our brains and chart the neural activity that leads to our selections in the supermarket and voting booth? What if they then could trigger this neural activity by various means, so as to modify our behavior to serve their own ends?" What do you think? Is neuromarketing dangerous?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92675776

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