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Management Studies

Question: Chapter 3:

1. What are the differences between pre-conventional morality, conventional morality, and post-conventional morality? Give an example of each. You should place your response as a WORD document titled CHAPTER03_Q1

2. Describe at least three situations in which you would not purchase the products of a firm even though it is very socially responsible. You should place your response as a WORD document titled CHAPTER03_Q2

Chapter 4:

1. Baby boomers in America are aging. Describe how this might affect the marketing mix for the following:

• McDonald's

• The State of Florida

• Target Stores

2. You should place your response as a WORD document titled CHAPTER04_Q1. How should Ford Motor Company market differently to Millennials, Generation X, and baby boomers?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92670516

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