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Management Studies

Question: Case Study #2: Case #4: Sirius XM Satellite Radio Inc. in 2014: On Track to Succeed After a Near-Death Experience?

1. How is the marketplace for providing in-vehicle radio entertainment changing? What are the underlying drivers of change? Are these driving forces acting to make the business of a satellite radio provider such as Sirius XM more or less attractive from the standpoint of competitive intensity and potential for good profitability?

2. What does your strategic group map of the in-vehicle entertainment industry look like? Which strategic groups do you think are in the best positions? Which are in the worst positions?

3. What key factors determine the success of companies competing to provide radio ?entertainment principally for the owners of motor vehicles?

Video: Can Pandora top Sirius XM? (By CNNMoney)

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92773681

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