Question: Camelbeach (outdoor waterpark) does well on the weekends but has an opportunity to increase sales in non-peak times. Develop a sales and marketing plan that brings in new patrons/groups during the week.

FULLY DETAILED OUTLINE

• The business objective/goal statements you're wanting to achieve with your plan (eg: increase ticket sales by 100 people per day)

• Clearly state the target audience(s) with as much detail as possible. (eg: where do they live, how much do they make, how old are they, do they have kids)

• Analysis of the property (SWOT) and current marketing activities you can find

• Identify and analyze the area - competitors and other activities (eg: casinos (both enables you to see what competitors are doing as you may want to recommend those ideas AND other activities could help you with ideas on bundling packages)

• Recommend the marketing strategies and tactics to address the situation you discover in your analysis to appeal to the target. Please be specific in your recommendations. For example, don't recommend:‘use a blogger' state the specific blogger you're recommending

• Provide rationale for your recommendations