(Answered) Question brand anlaysis project - zara brandcompenent 2

Management Studies

Question: Brand Anlaysis Project - Zara Brand.

Compenent 2 - 1) Mission

2) Goals and Objective

3) Segmentation, targeting and position model

4) 4 p's

Brief of 4p's - you can expand -

Product - Male, female, kids, designer style and non - designer style and also accessories

Price - Mid-range, with some luxury collection.

Place or distribution- Located globally with location mostly in downtown or area with high traffic

Promotion - online sites, window display, consistent black and white theme. They don't advertising, campaign or celebrity endorsement)

Article: ZARA'S REPUTATION AND BRAND AWARENESS

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Marketing Management, Management Studies

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