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Question: BMW recently introduced its first sports activity vehicle, the X6, to compete with other popular crossover vehicles such as the Mercedes-Benz R-Class. Design a direct marketing program to generate

(a) leads,

(b) traffic in dealerships, and

(c) direct orders.

The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92694577

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