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Question: Based on the information provided about the 5 demographic age groups in the U.S. population, explain how companies could alter two different marketing mix elements to better appeal to each one of those 5 groups (that would be 10 suggestions total--two for each demographic group). Be sure to explain why each change will better appeal to that group of customers (your reasoning for the changes). You can use the same company or several different companies in your answer, but be sure to cover each demographic group separately (you do not have to stick with the same two marketing mix elements each time). Feel free to use any companies for this (i.e. McDonalds, General Motors, Kellogg's, Nike, etc.).

Marketing Management, Management Studies

  • Category:- Marketing Management
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