Question B

For this discussion activity, you will first need to research a company of your choice and locate the company's most current mission statement. Then, evaluate the mission statement. (Note: In order to evaluate the effectiveness of the chosen company's statement you will use the following criteria for evaluating a Mission Statement.)

Criteria: Use the following questions to evaluate the selected mission statement.

Score: Use a score of 1 point for each criteria/question that the mission statement meets.

Is our mission statement focused on satisfying customer needs rather than being focused on the product?

Does our mission statement tell who our customers are?

Does our mission statement explain what customer needs our company is trying to satisfy?

Does our mission statement explain how our company will serve its customers?

Does our mission statement fit the current market environment?

Is our mission statement based on our core competencies? (A core competency is a company strength.)

Is our mission statement motivating and does it inspire employee commitment?

Is our mission statement realistic?

Is our mission statement specific, short, sharply focused and memorable.

Is our mission statement clear and easily understood?

Does our mission statement say what we want to be remembered for?

Once you have completed the evaluation of the missing statement, address the following questions in the Discussion forum:

How many points would the mission statement earn? What is the significance of the score in
relation to how well the company's is currently operating?

Are all of the questions equally important? Should some be dropped and others added? Why?

Why is it important to conduct a "quantitative" analysis" vs. "gut feeling"? How could that impact your final result and strategy development?

Be sure to post the chosen company "Name", Mission Statement, Results of Evaluation, and Responses to the Closing questions in your discussion/response.