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Question: Assessment Task: Students within a group consisting of 3 to 4 members will prepare and submit a detailed marketing research proposal. The subject of the proposal will be an applied marketing research question of the students' choice (subject to approval by the lecturer).

The detailed proposal will have a maximum length of 1,000 words and will include a discussion of the background information and research problem, a suggested research methodology, and proposed data analysis.

Assessment Description: The group research proposal shall be a maximum of 1,000 words and should include background information; problem definition; proposed data collection methods, sampling; and suggested analysis.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92801422
  • Price:- $20

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