Question article summarieseach person is expected to search, Ask an Expert

Management Studies

Question: Article Summaries

Each person is expected to search and select an article to write a one page summary. The article should come from academic or trade journals. Big press announcements could also be considered but please take into consideration the quality of the source. An executive summary will typically cover

1) the overarching problem facing managers/key person,

2) your recommendation,

3) why you consider this technology, application, website, platform, etc.. to be important or irrelevant to marketing.

A rich source for articles can be found in publications like:

- Journal of Marketing

- Journal of the Academy of Marketing Science

- Wall Street Journal

- Business Week

- AdWeek

- AdAge

- Social Times

- Forbes

- Other sources as appropriate (if you have a question about a source, ask me; if you find better sources share it with all of us)

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92871152

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Assignment descriptionprimary task response within the

Assignment Description Primary Task Response: Within the Discussion Board area, write 300-500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future ...

Question brand extension marketing planintroduction the

Question: Brand Extension Marketing Plan Introduction: The Assignment in this unit is to complete a component of a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. ...

The objectives of the module are to enable students to be

The objectives of the module are to enable students to be able to: - Demonstrate understanding of entrepreneurial marketing concepts and theory, in relation to and as an extension of conventional marketing knowledge. - E ...

Quesiton watch the videob pinkberry and answer the

Quesiton: Watch the video,B Pinkberry, and answer the following questions: • How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer. • Determine the most viable t ...

Plan market research assignment -assessment event -

Plan Market Research Assignment - Assessment Event - Simulation: Fit Life You will complete a number of tasks in developing a comprehensive Market Research Plan. These tasks will be based on your role of a Market Researc ...

Assignment -context you are required to select a

Assignment - Context: You are required to select a contemporary consumer, industrial or commercial product or service that for one reason or another inspires you to critique within the context of this module. Explain why ...

Case study - cioccolato australia the ultimate chocolate

Case Study - Cioccolato Australia: the ultimate chocolate experence Questions - 1. Draw up a list of elements of the marketing communications mix. Which ones of these are being employed by Cioccolato? 2. The most dynam ...

Question 1 can you identify some products or services that

Question: 1. Can you identify some products or services that the government restricts or regulates the marketing of to the public? What are the restrictions and why do they exist? 2. As a marketing or public relations pr ...

Question what you have to do is to talk about an american

Question: What you have to do is to talk about an american ad for example burger king or something and it's two paragraphs just explain the reason of the advertisement and explain the things there. The response must be t ...

Marketing research assignment -1 case study - read the case

Marketing Research Assignment - 1. Case study - read the case and answer the questions which follow: Case - Your Supermarket Is Spying on You Tesco, one of the biggest supermarket retailers in the United Kingdom, has a w ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert