(Answered) Question article analysis avoid the four perils of

Management Studies

Question: Article analysis: Avoid the four perils of CRM.

Frederick F. Reichheld, Phil SchefterDarrell, K. Rigby

Harvard Business School

Your essay should be typed, double-spaced on standard-sized paper (8.5" x 11") with 1" margins on all sides. You should use 12 pt. Times New Roman font.

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Marketing Management, Management Studies

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