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Management Studies

Question: Approximately $10 million is expended annually for alcohol ads in college newspapers. Many millions more are expended in other youth-oriented publications such as National Lampoon and Rolling Stone. The beer industry sponsors many campus athletic contests. Brewers have established promotional relationships with rock bands. Is beer and liquor advertising directed to the youth market unethical? Explain.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92753285

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